Who is your target market?

Many members will say they invest in the Chamber to network and increase exposure for their business. It’s well known that the Chamber programs are well attended by a diverse group of business leaders. But how do you determine if you are meeting your target market? Have you reviewed your business plan to understand your ideal customers and the most effective way to increase your market share?

We realize business leaders are busy with the day to day operation of running your business. When you take time out of the office to attend an event, you want to make sure your networking is giving you the results you are seeking. The Chamber has aligned our programs to a specific audience that provides effective use of your time.

The quarterly Women in Business luncheon draws over 100 women from a wide variety of businesses – both large and small. Marketing to women has become very focused as they tend to be the primary decision maker in many areas, such as health care, wellness, and home purchases. The addition of a leadership development segment provides an educational component.

The all new Chamber University targets human resource managers and small business owners/managers. Workforce is the number one issue facing business leaders. This program will present valuable information on human resource topics and will provide a venue for you to network with those individuals making decisions related to their personnel and benefit packages.

Lima Young Professionals caters to the 40 and under business leaders and provides many opportunities for mentoring, community education, volunteerism, and leadership development. They represent a unique group of potential clients who are in the early stages of investing in real estate, cars, finances, and numerous products that allow you to build long-term working relationships.

These are just a few brief examples of ways for you to find new clients. If you need more information on how the Lima/Allen County Chamber of Commerce can assist you in connecting with your target market, contact Cindy Tenwalde at tenwalde@limachamber.com or 419-236-8090. We want to learn more about your business and how you can get the greatest value on your investment in your Chamber.